East Aurora, NY – For the fifth time, 42 North Brewing’s flagship IPA, which shares its identify with WNY’s premiere music competition, will collaborate on a restricted version can label that includes the 2024 competition paintings. For a restricted time solely, craft beer lovers and competition followers will be capable of decide up the world’s favourite IPA with the particular paintings by Buffalo’s personal poster artist, Ryan Besch, at choose retailers throughout 42 North’s distribution footprint, together with Buffalo, Rochester, and Cleveland, Ohio.
Borderland IPA drinkers will be capable of scan the QR code on the can or poster to enter the “India Pale, Wail!” Giveaway for an opportunity to win two (2) VIP Weekend Passes to the 3-day competition, a brewery tour of 42 North for six, $200 {dollars} in Borderland Competition merchandise, $150 Present Card to 42 North Brewing and a particular “variant” version of the 2024 Borderland Competition Poster.
Six-packs of the beer that boasts a heavy use of Amarillo, Citra, and Simcoe hops to supply the tropical fruit aromas of pineapple, stone fruit, peach, citrus, and mango, will likely be offered at retailers across the space together with Tops, Wegmans, Customers Beverage, and unbiased craft beer retailers.
Borderland Competition takes place on September 13-15 this yr at its dwelling – Knox Farm State Park in East Aurora, NY. This yr’s headliners embrace rock legends The Black Crowes after a four-plus yr hiatus and rising stars of the indie-folk scene, Caamp. The 2024 lineup additionally options southern-rocker Marcus King, big-band extraordinaire Cory Wong and the nation’s most genuine Grateful Lifeless present, Darkish Star Orchestra. Borderland Competition is
proud to deliver The Wooden Brothers and The Sheepdogs black to East Aurora for the primary time in 4 years to assist have fun the competition’s sixth 12 months. Rounding out the can’t-miss lineup are reggae’s most well-known backing-band The Wailers alongside nationally-touring bands Daniel Donato’s Cosmic Nation, Houndmouth, Sierra Hull, Eggy, The Dip, Wilderado and plenty of native acts.
42 North, based in 2015, relies within the historic and eclectic village of East Aurora, NY, simply 16 miles south of Buffalo. Along with its 15,000 sq. foot brewhouse and taproom, the 42 North “craft campus” features a devoted barrel home for barrel-aged beers and 4 AirBNB models that overlook the brewery. For extra info on 42 North Brewing Firm, go to 42northbrewing.com.
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