October has been formally acknowledged as Nationwide Pizza Month. Since its inception in 1984, it has been briefly featured infrequently within the nationwide media. Yearly, Pizza Right this moment offers it some ink. This 12 months, I suggest that our business begin a celebration and public relations blitz. If we don’t rejoice our business, who will? I do know we don’t want a lot prompting to begin a celebration, so let’s see how we are able to make subsequent month a winner.
October is an ideal month to jumpstart your PR and advertising technique into excessive gear. Holidays are over, and faculty is again in session. The climate is cooler, and households have gotten over the money fl ow crunch of the September “again to highschool blues” (which comes with outfitting all the youngsters in new wardrobes, provides, and so on). I might suggest that each pizzeria operator within the nation get behind this consciousness marketing campaign. Your marketing campaign may use the next instruments to get the attention out to your space:
• Get a banner made for the entrance of your retailer.
• Headline it in your subsequent fl yer printing.
• Point out it on field toppers and door hangers.
• Change your marquee or changeable copy signal.
In the event you mix Nationwide Pizza Month with one other occasion, like Nationwide Hearth Prevention Month, it can collect extra momentum. You’ll not get free public relations if the media or public thinks it’s a ploy to promote extra pizzas or promoting. Your celebration should embody some profit for the shopper. In the event you don’t reply the query, “What’s in it for me?” it could be perceived as self-serving. Listed here are some concepts I’ve efficiently used for consciousness and gross sales builders.
• Crew up with the native fi re division to do a smoke detector battery test and substitute test. That is so essential for seniors as a result of they’re very afraid of climbing up on a step stool or chair to service a detector. Any fi re division value their salt will bounce on the likelihood of lending a hand. Simply cross-promote the thought and provide to assist fund the battery prices. This can be a excellent cross promotion with a neighborhood insurance coverage firm.
• October was my anniversary month. All month lengthy we held a weekly tremendous deal and topped off the month with Buyer Appreciation Night time. This was by far one of the best single advertising occasion I ever did.
• You could wish to tie the affair in with an worker bounce again certificates. Throughout the month of October, staff hand out half off any massive specialty pizza to misplaced and non prospects. Add this disclaimer: “One certificates per particular person, legitimate solely throughout October.” To complete off the month, arrange a Halloween costume parade at your retailer. All dressed youngsters and chaperones get a free slice of pie from 6-7 pm. Would a couple of items of sweet and a small present certificates even be so as? Think about if each single pizza place marketed Nationwide Pizza Month on a banner, poster, changeable copy signal, fl yer, box-topper or some other collateral piece for 5 weeks. The ability of 70,000 institutions is a giant quantity.
October is true across the nook. Make your home the speak of the city.
