Final September, we produced our 09.09.09 Occasion in Print. It was a large — and revolutionary — enterprise. We promoted the difficulty through e-mail, unsolicited mail, Twitter, and so forth. We lined up key trade personalities and translated the magic of Worldwide Pizza Expo into print. We additionally made it a multi-media occasion by incorporating blogs, video and social media tie-ins. When all was mentioned and performed, over 10,000 pizzeria operators watched the movies that corresponded to the difficulty. And, a lot to our pleasure, the difficulty was named one of many Prime 25 Single Problems with 2009 by Commerce Affiliation Enterprise Publications Worldwide (TABPI) and gained a TABBIE Award.
With all that going for us, how may we not do it once more? This 12 months, our September “Occasion in Print” once more gives a plethora of priceless recommendation. A few of my favourite takes from this subject embrace:
• George Hadjis (web page 12) explaining the steps he took previous to the recession to organize for it. Then, like all good chief, Hadjis has continued to judge the strengths and weaknesses of his firm. Not one to take a seat again idly, Hadjis and his household proceed to push Oggi’s ahead.
•Huge Dave’s suggestion that each pizzeria in America ought to promote Nationwide Pizza Month (web page 18). October brings us Halloween, one of many trade’s fi ve most vital gross sales days. Think about how profitable your October may very well be if each pizzeria within the nation inspired customers to eat extra pizza throughout Nationwide Pizza Month.
•Pat Bruno, a meals critic himself, explaining first-hand what a meals critic appears to be like for when strolling right into a restaurant (web page 22). It’s fascinating to see which issues earn factors and which miscues get them deducted. A nasty assessment can break a restaurant’s again, however a superb one can catapult enterprise to the celebrities.
• The totally different solutions to the identical questions in our Beer & Bull in Print (web page 64). It’s fascinating to learn that some operators imagine the recession is nearing an finish, whereas others are far much less optimistic. Moreover, the totally different takes on the effectiveness of social media mirror a debate that I think about pizzeria homeowners will proceed at the actual Beer & Bull at Worldwide Pizza Expo 2011 in Las Vegas.
• Sean Brauser’s assertion that he would reasonably clarify his costs to a buyer than need to apologize to that buyer for his meals high quality (web page 76).
Cheers,
Jeremy White editor-in-chief
[email protected]
