By Massive Dave Ostrander
Pictures by Josh Keown
Massive Dave’s all the time closed early on Christmas Eve (6 p.m.) in order that my crew might get residence and revel in their household time. The important thing phrase right here is household. Many households collect collectively on Christmas Eve. For the reason that following day might be crammed with conventional home-cooked feasts, the cooks in cost (Mothers) are searching for an easy-to-prepare, no muss, no fuss household favourite. Pizza is simply that. Since pizza is an impulse meals buy, chances are you’ll need to alert your clients that you can be closing early however might be filling orders till 6 or 7 p.m. on Christmas Eve. The pizza business already enjoys strong gross sales the day earlier than Thanksgiving. Why not make the day earlier than Christmas ours as effectively?
The highest of your pizza field is underutilized for promoting and sending messages to your clients. Most of us solely take into consideration low cost coupon field toppers taped to the field. What’s incorrect with creating a vacation thanks message together with an invite to begin a household custom of Christmas Eve pizza? Workplace Max and Staples promote printer paper that has vacation coloration borders that may work nice for the message. Create a vacation message and weave within the suggestion that you’d be delighted to cook dinner a household favourite dinner for them on Christmas Eve. Additionally, point out that you’ll solely have the ability to fi ll orders for 100 households and that it’s first come, first served on that day. Then it’s over. This creates a notion of demand and the necessity for expediency.
Yearly, like clockwork, I had dozens of households order pizza for that night. It turned custom and the identical names popped up yearly.
Additionally, I’m positive you’re effectively conscious that, usually, gross sales hunch in January. Why not embrace a vacation present on your loyal clients that’s included on the vacation field topper? As an example, increase up your sluggish weekdays with an excellent provide. Provide freebies with the acquisition of any giant pie. No matter it takes to get the client within the door is truthful recreation to beat back the fi rst of the yr gross sales blues. ?
Massive Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a advisor, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza Immediately and leads seminars on operational matters for the household of Pizza Expo tradeshows.
