John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s certainly one of 10 pizzeria homeowners who can be participating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 concern. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will supply.
PT: I do know 2008 was a troublesome yr for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 % for us in 2008. However we now have been on a gentle rise again in a optimistic path since March of 2009.
PT: Have you ever altered your promoting price range in ’09?
JW: We’ve got elevated it over final yr to get our message out to extra individuals and preserve our present prospects reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you the most effective return?
JW: Advertising and marketing to our present buyer base and making direct contact with potential prospects.
PT: What areas have been best so that you can tighten when issues acquired robust with the economic system?
JW: After all, we regarded carefully at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your major concern heading into 2010?
JW: Conserving our momentum going, reaching extra individuals and getting our present prospects to return in additional typically.
