1800® Tequila—the world’s most awarded tequila—is celebrating its uncompromising dedication to taste with a brand new marketing campaign, Obsessive about Style.
Images by Mónica León
In partnership with Handshake Speakeasy, not too long ago named North America’s Finest Bar for the second 12 months in a row, the model is launching an unique content material collection that takes viewers behind the scenes with a few of the most taste-obsessed bartenders and creators. The collaboration shines a highlight on their shared ardour for craftsmanship and the pursuit of the proper pour.
“At Handshake, we imagine perfection lives within the particulars – each drop, each gesture, each pour,” stated Rodrigo Urraca, co-founder, Handshake Speakeasy.
“Like 1800 Tequila, we’re obsessive about craft and taste, however the secret is to maintain pushing and by no means settle. Every cocktail displays hours of preparation, and this collaboration is all about sharing that zeal and the spirit of Mexican hospitality.”
Named for the 12 months tequila first started incomes recognition past its roots in Jalisco, Mexico, 1800® Tequila is steeped in a legacy of excellence. Crafted by a household with 11 generations of tequila-making experience, the model made historical past in 1967 by introducing the world’s first Añejo tequila—setting the usual for aged expressions that adopted.
Developed by 72andSunny NY, the marketing campaign facilities on Handshake Speakeasy, the place head bartender Javier Rodríguez crafts a cocktail utilizing seven rigorously chosen components—none extra important than 1800® Tequila, the world’s most awarded tequila, proudly served on the world’s greatest bar. The marketing campaign highlights the intentionality behind every element and shines a highlight on the model’s top-selling expression, 1800 Blanco Tequila. Made with simply three components—100% blue Weber agave, water, and yeast—1800 Blanco is slow-cooked in conventional masonry ovens for over 36 hours, then double distilled in copper pot stills to attain its signature easy, medium-bodied taste.
The marketing campaign continues with the launch of The Style Collective, a bartender training platform set to tour 4 cities in 2025—Chicago, New York, Los Angeles, and Miami. Designed to deepen understanding of the science behind taste, this system helps professionals uncover their distinctive style profiles to refine and elevate their craft. Developed in collaboration with taste scientist Dr. Arielle Johnson, acclaimed bartender Ignacio “Nacho” Jimenez, and award-winning chef Ana Castro, The Style Collective gives in-person Style Evaluation classes tailor-made for bartenders and drinks professionals. A digital platform launching in June will broaden the initiative’s attain, providing expert-led masterclasses and city-specific guides to attach and encourage the broader cocktail neighborhood.
“We don’t simply make tequila, we obsess over it,” stated Lander Otegui, Govt Vice President of Advertising at Proximo Spirits.
“1800 Tequila is probably the most awarded tequila1 for a purpose – style is all the things to us. We’ll proceed obsessing over the smallest particulars in each tequila we craft, and now, by way of The Style Collective, we’re inviting individuals to expertise that zeal firsthand – to see how style sits on the coronary heart of all the things we do.”
By way of daring storytelling and this distinctive partnership, 1800 Tequila invitations shoppers to expertise our distinctive mix of historical past, craftsmanship, and forward-thinking style. Whether or not loved neat, on the rocks, or in your favourite cocktail, 1800 Tequila is the proper method to elevate life’s particular moments with distinctive style. And that is just the start, as a result of when you find yourself obsessive about style, the pursuit by no means ends. For extra details about 1800 Tequila, go to 1800Tequila.com.
About 1800® Tequila
1800 Tequila, the world’s most awarded tequila and the #1 tremendous premium tequila model in the united states2, is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico and crafted by a household with 11 generations of tequila-making historical past. Now, as the perfect style in tequila, 1800 Tequila has reached class management by way of its liquid superiority and creation of the primary official Añejo tequila, deep-rooted Mexican heritage and culture-driving collaborations with musicians and artists. The enduring bottle can be acknowledged for its trapezoidal form, harking back to Mayan stone pyramids discovered all through Mexico. Go to 1800Tequila.com and comply with on Instagram @1800tequila to be taught extra in regards to the 1800 Tequila portfolio.
